Market Research Analyst
Job Description
Company: Bik
About the job
Mandatory WFO (HSR Layout, Bengaluru)
About BIK
BIK is a venture-funded technology company, backed by global Investors including Y-Combinator (YC-20), Sequoia Capital, and Chainsmokers (the band!). We are GDPR compliant and also a BSP partner of META. Our vision is to ‘Make Brands Limitless’, by helping them drive incomparable revenue growth.
BIK is an all-in-one marketing platform designed to streamline D2C brands’ acquisition, engagement, and conversion, ultimately maximizing their ROI. BIK caters to the marketing automation and support needs of mid and up-market D2C brands, currently serving 100+ global brands including Shoppers Stop, Rare Rabbit, Livspace, Fireboltt, Bare Anatomy, House of Masaba, and more.
Manifest AI is a recently launched product by BIK. It is a GPT-3.5-powered smart shopping assistant that enhances the customer experience with personalized customer support on the Shopify store. This AI Chatbot helps visitors overcome shopping problems with product discovery, recommendations, and overall purchase assistance. With automated AI training, customers can enjoy quick assistance, lower bounce rates, fewer abandoned carts, and higher conversion rates.
About Role:
We are seeking a dynamic and results-oriented Market Research Analyst with a major focus on supporting the success of our Sales Development Representative (SDR) teams at BIK & Manifest. As a Market Research Analyst with a specialization in aiding SDR teams, you will play a pivotal role in sourcing qualified accounts and providing strategic insights to enhance the effectiveness of our sales outreach. The ideal candidate should have a keen understanding of the SAAS industry, strong analytical capabilities, and a passion for empowering SDR teams to achieve their goals.
Responsibilities:
Account Identification:
- Conduct in-depth market research to identify and prioritize potential target accounts for the SDR teams.
- Utilize market intelligence tools and methodologies to assess account fit and potential engagement.
Data-driven Insights:
- Analyze data to identify trends and patterns that can inform SDR outreach strategies.
- Provide actionable insights to enhance account targeting and messaging.
Lead Qualification:
- Collaborate closely with SDR teams to establish criteria for qualifying leads.
- Develop and maintain a lead scoring system to prioritize accounts based on potential.
Competitor Analysis:
- Research competitor activities and market dynamics to identify gaps and opportunities for our SDR teams.
- Provide insights on competitor account targeting strategies.
Market Segmentation:
- Work with the marketing and sales teams to define and refine target market segments.
- Develop strategies for effective segmentation and outreach.
Collaboration with SDR Teams:
- Foster strong collaboration with SDR teams to understand their challenges and requirements.
- Provide ongoing support through data-driven recommendations and insights.
Reporting and Metrics:
- Establish key performance indicators (KPIs) for SDR team success.
- Generate regular reports and dashboards to track the impact of market research efforts on account sourcing.
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience as a Market Research Analyst with a focus on supporting sales teams, preferably in the SAAS industry.
- Strong proficiency in data analysis and familiarity with market research tools.
- Excellent communication skills with the ability to convey complex insights in a clear and actionable manner.
- Ability to collaborate effectively with cross-functional teams.